Wednesday, April 20, 2016

Boston Consulting Group - Video Games

The game console I have chosen is Xbox. “Shortly after GDC, Microsoft cemented its commitment to the Xbox with its $30 million purchase of Bungie Studios. Its Halo: Combat Evolved transformed from a Mac/PC third-person shooter to an Xbox-exclusive FPS. Halo would take advantage of the Xbox's expanded hardware to present an action game unlike any we'd seen before. The world would be massive in a way that wasn't possible on other systems. Bungie overhauled the game's engine to better suit its new platform, and it became the platform's poster child. The allure of the Xbox was stronger each day leading up to its 2001 launch.” This was a cash cow at the time but it steadily started to diminish in profits. http://www.ign.com/articles/2011/11/23/the-life-and-death-of-the-original-xbox
The next one I have chosen is PlayStation 2. “In 1988, Sony entered into an agreement with Nintendo to develop a CD-ROM attachment, known as the Super Disc, for the soon-to-be released Super Nintendo. Due to many contractual and licensing problems, the Super Disc was never released. Instead, a modified version was introduced by Sony in 1991, as part of a system called the Play Station.” I think this was a question mark because it profited but didn’t sell a lot. http://electronics.howstuffworks.com/ps21.htm

The last one I chose was the Nintendo 64.  “Nintendo shocked developers and gamers alike with the decision to remain with a cartridge format instead of CDs, which had become the most favorable game media for the time.  This turned away many third party software developers who felt the cartridge did not have the storage capacity to handle their game projects (a weakness that hurt the Atari Jaguar).  Nintendo stuck by the cartridge format saying that it was the best media to use with the Ultra 64 and that CDs would be plagued with extreme load times.  Also carts were more durable then CDs which are prone to scratching (particularly with younger kids).  Eventually Nintendo would put all doubts to rest in 1995 with a playable Super Mario 64 shown at a Japanese trade show.  The lush 3D visuals were enough to regain interest in Nintendo's new console.” I think this was a dog because it did sell a lot but it rapidly went down in sales. http://www.videogameconsolelibrary.com/pg90-n64.htm#page=reviews

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