Week 9 EOC- Creative Content

Implementation Evaluation control

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Price

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Promotion

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Distribution

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Product

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Target Market Strategy

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Situation Or SWOT Analysis

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Objectives

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Business Mission Statement

When my company

The Food Adventure

I should have known talking to that beautiful women was a bad idea. She had been walking on this cold night. Out of the darkness was this very tall man with a top hat, she couldn’t tell if that was her father that chasing her. She had a fear in her eyes until he walked closer and he introduced himself as Phileas Fogg. There was a wave of relief that came over her. He asked “my lady what are you running from?” all she could say was “from my father, from my father.” As they walked the streets all they could do is just stare at each other and talk about their lives. He was a business man who didn’t have any worries in the world. But for the lady she has been trying to get away from her so called “father.” Her father was an angry man who drank too much and when he would get angry he would lash out on her and her younger sister. Brutal beatings, and unimaginable torture is all she knew It was nice to be around such a humble man. As they walked and walked they came across Fogg’s favorite bar. The only bad thing is that this was her father’s favorite bar too. Fogg told her not to worry nothing would happen to her. She believed him. They walked into the bar and there was her father he wasn’t paying attention because he was eating Alfredo baguette chips and drinking his whiskey. As he put the chip to his mouth and looked straight at her. Her heart dropped. Her father came straight for her, Fogg tried to stop him but got knocked out by father and blood was gushing from his nose as he stared as her father dragged her out of the bar. That was the last time Phileas Fogg seen that beautiful women again. Her body was found a few days later. So in her memory he goes to the same bar and orders the Alfredo baguette chips just so he can remember her beautiful face.

Week 7 EOC; The Pitch

If you haven't heard of my new snack that is going to be coming out very soon The Alfredo Chip. It’s not an ordinary chip my friend it’s a baguette chip. In my industry there are a lot of people that don't have enough time in their day to even eat.  The Alfredo chip is easy to carry around and how can you just eat one? Why would you buy this product you say? Because it’s a tasty easy snack you can carry around no matter where you go. The best place you can just enjoy them at a bar with some drinks. There so many competitors out there that it’s hard to compete with them. Some of the advantages they have is that they are big companies like Lays, Snyder’s, and many more. They have the factory base they need and I am just a small business owner and I can't produce as much product as they can. When it comes to my competitors I don't ever displace any of them because in any business there is networking and I feel that we could work together and make each other better then tear each other down. What I’m offering is a snack that is light on your stomach and you could keep eating while you drink. I think that I'm need in this aspect because it is a great snack that I would love to share with everyone. I have a lot of people who work with me like chefs, who make the chips to see if that recipe will work. And I have accountants who keep the money in order, and a lot of employees who make the product so it could be delivered to the other stores. No matter what we want to keep the customer happy. We try achieve this with officiant deliveries and that the product is intact when delivered. We also pride ourselves by our products taste. It is always on point with taste. Our sales have been doing great we make close to $1,000,000,000 annually including the employees being paid. But there are a lot of other expenses like all the ingredients I need to make the chips, paying employees, utilities, rent for the property I rent, and many more expenses.        

Social Networks and Job Hunting

As we are in the "new ages" companies are finding out new ways to market they're products. These days we have social media, cell phones, and laptops. page 143. for marketers they have so many different ways to get a product out there and they use different tactics to see how people like the brand by going to social media and ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live event, and online social media. Page 142. Also consumers would like to hear about the product from people they trust like friends and family because they trust them unlike hearing it from a commercial or advertisement which you wouldn't trust because they are just trying to see you the product. page 143.  "More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena".file:///C:/Users/student/Downloads/Job%20Recruiters%20Turn%20to%20Facebook%20to%20Find%20Candidates%20-%20WSJ.pdf. "In addition to posting jobs and videos of current employees on its Facebook page, the company has recruiters and other employees find user groups and join discussions".file:///C:/Users/student/Downloads/Job%20Recruiters%20Turn%20to%20Facebook%20to%20Find%20Candidates%20-%20WSJ.pdf. "With companies posting jobs on Facebook theyre industries are starting to grow rapidly because social media is the main way of communicating and seeing the current events". file:///C:/Users/student/Downloads/Job%20Recruiters%20Turn%20to%20Facebook%20to%20Find%20Candidates%20-%20WSJ.pdf

My Demographics

How a millennial relates to me. “One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology.” Page 73. This definitely relates to me because for my generation everyone has a smart phone, tablet, computer, or laptop. “The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks.” Page 73. This quote just verified what I was just saying about how my generation has some kind of technology in their hands. “According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging.” Page 73. This is also very true because most of my generation either has a Myspace, Facebook, twitter, Pinterest, or an email. That is how most people who do have one is the main way to communicate with friends or family. It is also a way to communicate with people all over the world.

Making Money for Good

The for profit company that I found was Dell. They work with plenty of nonprofit organizations. One of the organizations is Red Cross. “Dell and the American Red Cross have a long-standing relationship, which Dell has expanded to include additional general funding, technology and employee engagement to support innovative disaster relief programs. As a member of the Red Cross Annual Disaster Giving Program, Dell helps the Red Cross assist victims of disaster and support volunteers who work at disaster scenes. Members of the Annual Disaster Giving Program pledge donations in advance of major disasters to help the Red Cross ensure an immediate response to meet the needs of those affected by disasters. Now Dell and the American Red Cross are expanding their partnership with the latest technology in enterprise social media — the social listening command center.” http://www.dell.com/learn/us/en/uscorp1/corp-comm/red-cross-digital-operations?s=corp

They also work with the disaster relief program.  They go and help out areas that have been hit by natural disasters.

“In the immediate aftermath of a disaster, the challenge we all face is to understand the needs of those affected and find the best ways to assist quickly. Dell works with disaster relief organizations to get the information we need so we may respond effectively, whether by technology donations, funding support, on-the-ground clean-up help and more.

Disaster relief is one of the key focus areas of Dell’s Giving Program and with the experience we have garnered over time, we have worked to sharpen our disaster relief support.” http://www.dell.com/learn/us/en/uscorp1/cr-diff-disaster-relief?s=corp The last nonprofit company they work with is Dell learning labs. They help children and teens who don’t have the computers in their country. In many areas around the world, lack of reliable, affordable electricity has been one of the biggest barriers to providing technology access to students. Some schools cannot keep the lights on and power a computer classroom simultaneously. Yet research shows that access to technology and devices in the classroom has a highly positive effect on student learning. At Dell we believe that education is a human right and that technology can have a dramatic impact on a child’s engagement, so we strive to find innovative ways of expanding access to technology-enabled learning environments, especially in remote regions with extremely limited facilities and connectivity.   Solar powered classroom One of the ways we’re doing just that is by taking electricity out of the equation, instead combining a more constant energy source — the sun — with energy-efficient Dell Wyse technology to develop solar-powered classrooms, which we call Learning Labs. Source — the sun — with energy-efficient Dell Wyse technology to develop solar-powered classrooms, which we call Learning Labs.  http://www.dell.com/learn/us/en/uscorp1/corp-comm/solar-power-youth-learning?s=corp

Boston Consulting Group - Video Games

The game console I have chosen is Xbox. “Shortly after GDC, Microsoft cemented its commitment to the Xbox with its $30 million purchase of Bungie Studios. Its Halo: Combat Evolved transformed from a Mac/PC third-person shooter to an Xbox-exclusive FPS. Halo would take advantage of the Xbox's expanded hardware to present an action game unlike any we'd seen before. The world would be massive in a way that wasn't possible on other systems. Bungie overhauled the game's engine to better suit its new platform, and it became the platform's poster child. The allure of the Xbox was stronger each day leading up to its 2001 launch.” This was a cash cow at the time but it steadily started to diminish in profits. http://www.ign.com/articles/2011/11/23/the-life-and-death-of-the-original-xbox

The next one I have chosen is PlayStation 2. “In 1988, Sony entered into an agreement with Nintendo to develop a CD-ROM attachment, known as the Super Disc, for the soon-to-be released Super Nintendo. Due to many contractual and licensing problems, the Super Disc was never released. Instead, a modified version was introduced by Sony in 1991, as part of a system called the Play Station.” I think this was a question mark because it profited but didn’t sell a lot. http://electronics.howstuffworks.com/ps21.htm

The last one I chose was the Nintendo 64.  “Nintendo shocked developers and gamers alike with the decision to remain with a cartridge format instead of CDs, which had become the most favorable game media for the time.  This turned away many third party software developers who felt the cartridge did not have the storage capacity to handle their game projects (a weakness that hurt the Atari Jaguar).  Nintendo stuck by the cartridge format saying that it was the best media to use with the Ultra 64 and that CDs would be plagued with extreme load times.  Also carts were more durable then CDs which are prone to scratching (particularly with younger kids).  Eventually Nintendo would put all doubts to rest in 1995 with a playable Super Mario 64 shown at a Japanese trade show.  The lush 3D visuals were enough to regain interest in Nintendo's new console.” I think this was a dog because it did sell a lot but it rapidly went down in sales. http://www.videogameconsolelibrary.com/pg90-n64.htm#page=reviews

My Voice

If some of you don’t know me my name is Kimberly Inman and my profession is photography. Before I came to the art institute I have never picked up a camera before. I always took photos with my smart phone. And I learned quickly that it wasn’t as easy as everyone thought. After being here at AI some of the things I like to shoot are street photography, portraits, still life, and anything that has a creepy vibe to it. It would be a life’s dream to go travel around the world and take photos of some of the creepiest/haunted places on earth. One of the main reasons I got into this profession is because my twin sister is graduating from la cordon bleu and I couldn’t be more proud of her. She has been one of my biggest inspiration (not just because she looks like me either). And no matter what my sister was going through she supported me in chasing my dreams and I always supported her.  I was also a model for a little while I did photo shoots, and was even in Fast and Furious 7. But I found out that I hated being in front of the camera and had to learn everything behind the camera. With how technology is today you can basically take your phone out and take a snapshot of anything and everything. But after being at the art institute for a short amount of time, they have taught me that there is much more to taking photos then "point-and-shoot".  With photography I can show everyone the way I’m feeling or how I see the world and that is one of the biggest reasons why I love photography. Photography can be one way to express feeling and there’s an old saying I’m not sure who said it (not good on my part) but “a picture is worth a thousand words”. And today that’s what I live by because in all my photos I take have to tell a story or have a type of mystery to the images. My sister isn’t the only inspiration I have, my mother is my biggest supporter. Without her help I would have never even had the courage to come to the art institute. She is an independent single mom who takes great care of her kids (even if their grown). I love photographing her because you can see the strength in her eyes and you can see how proud she is and that is why she inspires me. The reasons I love street photography is because there is a bright side and a dark side to “The Streets”. You can capture them the way see them and it might be different to other people. But most of the stuff I’d like to do is more nontraditional then anything. I never thought that I would be here today but I’m here and kicking.

Week 1 EOC: Great Costumer Service

"You see it in the abundance of products at your nearby shopping mall and in the advertisements that fill your TV screen, spice up your magazines, or stuff your mailbox. But in recent years, marketers have assembled a host of new marketing approaches, everything from imaginative Web sites and online social networks to interactive TV and your cell phone." (page 4) My personal experience when it come to costumer service through shopping online was a very good experience. I ordered a book from amazon and usually shipping takes a few days. but I waited about a month til I decided to  call Amazon. The person who was helping me was very nice and polite. By the end of the phone call they were sending me another book.